Daniel Owen is a specialist recruitment agency serving the built environment, including construction, property services, engineering and rail. Working as a freelance designer for Venn Digital, I developed a brand identity centred on the agency’s role in bringing people and businesses together.
The logo combines the initials D and O in an overlapping mark inspired by a Venn diagram. The shared space represents the connection between candidates and employers, placing Daniel Owen at the heart of that relationship. A deep navy and warm orange palette gives the identity a distinctive presence, supported by clear, approachable typography.

The concept extends into a flexible “We Do” messaging system, pairing the brand mark with words such as Recruitment, Opportunity and Dedication. This creates a consistent way to communicate the company’s services and values across different applications.

I brought the identity together in a set of brand guidelines covering logo variations, clear space, colour, typography, social media and imagery. Examples for LinkedIn and construction hoardings demonstrate how the visual identity can work consistently across digital and physical settings.