ShadeSpan creates premium pergolas for residential, commercial and hospitality spaces. Introduced to the founder through a business connection, I was brought on board to develop a distinctive brand and website that would reflect the quality of its products and support its ambitions for growth.

Working closely with the founder, I created a bold visual identity and designed and built a bespoke WordPress website. The site includes a product configurator, allowing customers to explore their options, alongside a multisite setup that supports localised content across multiple countries while keeping the brand consistent.

The project extended to supporting print materials, photoshoot direction and creative direction for social media. Together, these elements give ShadeSpan a cohesive presence across print and digital, with a flexible website built to support the business as it grows.